LOVELY U.S.

Founder Gloria Talipova

Our Story

Founded in 2012, LOVELY U.S. has established itself as a trusted name in professional lash extension supplies and beauty accessories. What began as a commitment to quality and innovation has grown into a global presence, serving lash technicians and beauty professionals across multiple continents.

With our North American headquarters established in the United States, we distribute premium products throughout the region, bringing the same exacting standards that built our reputation internationally.

Our Mission

We are dedicated to providing the highest quality and most innovative eyelash extension products at accessible price points. LOVELY U.S. is committed to sourcing ethical, performance-driven products that meet the demanding standards of professional lash artists. We create supplies that deliver superior retention, natural aesthetics, and exceptional results.

Our Expertise

Our team of representatives and educators travel globally to provide hands-on lash application training, participate in industry competitions, engage with press, and speak at professional events. We believe in advancing the craft through education, technical excellence, and continuous innovation.

Whether you're a seasoned lash artist or building your professional toolkit, LOVELY U.S. delivers the precision tools and premium materials you need to create beautiful, lasting work.